Anyone who has been in Downtown SLC in the past month has seen the ridiculous ads everywhere for City Creek. They feature a model who in no way looks like they would be shopping in a mall in Utah.
They are so over the top that there has been a hilaroius viral campaign going around spoofing these ads using images from Zoolander, to poke fun that only, “Really, really, ridicously good looking people” can shop there.
The refence is a bit more obscure; but, hey, that’s me. I’m all about the obscure humor.